Creative direction through brand strategy consultancy firm, We Make Things, for the Liberty Village BIA. In response to COVID-19 and its effect upon the neighbourhood’s businesses, the BIA board wanted to create a campaign that would encourage residents and neighbours to shop local and support the Liberty Village area businesses. The ‘Love, Liberty’ campaign sought to re-connect the area’s favourite businesses with the residents by sharing their love for one another through ‘love letters’ thanking them for their support during trying times. A collection of both physical and digital assets were created and shared throughout the community.
Graphic design by Chloe Milne and Harley Haskett.