Fake brands for a fake universe for a real team building exercise for the global intern network at Microsoft.
I worked with the incredibly imaginative and talented team at Wero Creative to develop an online problem solving game that would serve as a team building exercise for the newest round of interns at Microsoft. This included building entire brand systems for fake companies that were at the heart of the storyline that every team of interns had to work through. Websites were built, phoney news articles constructed, year-end company assessment documents were created, and more, all to lead the teams on a wild goose chase that (hopefully) helped to build rapport and strengthen team dynamics.
Get a better idea of how the game was developed and worked from the video below!